Released on: July 11, 2008, 2:18 am

Press Release Author: First Foundation Residential Mortgages

Industry: Financial

Press Release Summary: First Foundation Residential Mortgages is pleased to announce
that Gordon McCallum, an Edmonton Mortgage Broker and owner of the company, has been
named to Canadian Mortgage Professional Magazine\'s list of the Top 50 Mortgage
Brokers in Canada with a final ranking of 16th in the country.

Press Release Body: "I\'m thrilled with the results, and frankly, a little
surprised," said Gordon. "I wasn\'t sure if I\'d be even close to being included on
the list, so it was very exciting when I received the news. It\'s a real honour to
be mentioned on the same page with such a great group of Mortgage Brokers. I\'ve
admired many of them since I began my career and have a great deal of respect for
what they\'ve accomplished."

Canadian Mortgage Professional Magazine (www.canadianmortgageprofessional.com)
released the inaugural survey results recently after compiling and verifying the
information provided by Mortgage Brokers across Canada. The rankings are based on
mortgage origination volume, or, in other words, the amount of money borrowed by
home-owners that was brokered by the individual.

"I really owe my success and the success of First Foundation to our customers and
our staff. I have fantastic people working for me and they are true professionals.
There is no way I could have originated $57 million in mortgages in 2007 without
their assistance," said McCallum. "I also want to congratulate the rest of the
Brokers on the list, especially Larry Barclay, also from Edmonton, who was named the
top Broker in Canada. Most importantly, I want to thank the people who have chosen
us to broker their mortgages. Without their loyalty, their referrals, and their
friendship, we would be nowhere today."

For further information contact:

Gordon McCallum, B.Comm, AMP
President & CEO
First Foundation Inc.
780-702-7678 ext. 303

About First Foundation
First Foundation Residential Mortgages was founded in 2002 in Edmonton, Alberta as a
response to growing consumer demand for more competitive mortgage options. The
Edmonton mortgage company originates mortgages for many of the largest financial
institutions in Canada, including several chartered banks, trust companies,
mortgage-backed securities lenders, and credit unions. First Foundation specializes
in reducing the overall cost of mortgages for its clients with highly competitive
rates and mortgage strategies, such as the popular Smith Manoeuvre.
www.firstfoundation.ca

About Canadian Mortgage Professional (CMP)
Published monthly Canadian Mortgage Professional (CMP) is Canada\'s leading
independent magazine for mortgage brokers and professionals. It\'s pages are
dedicated to all the latest news, developments and changes that effect the industry
along with dedicated sales and marketing features that enable Canadian mortgage
brokers to further develop their businesses.

Web Site: http://www.firstfoundation.ca

Contact Details: Gordon McCallum, B.Comm, AMP
President & CEO
First Foundation Inc.
780-702-7678 ext. 303